This campaign for Pina Co captures a mood of energized, yet effortless, sophistication. Our direction aimed to create visuals that feel spontaneous and alive, perfect for engaging a fast-moving, digital audience.

   Vibe: Active, contemporary, and chic. The style suggests a confident individual in motion, blurring the lines between high fashion and everyday luxury.

Photography: Characterized by sharp focus, vibrant color grading (or deep, emotive monochrome), and compositions that emphasize dynamic poses and the fluidity of the collection’s design.

    Deliverables: A powerful campaign toolkit, optimized for conversion, featuring hero stills for print features and looping video content for maximum impact across all social platforms.